Yerevan, the capital of the Republic of Armenia was founded by King Argishti in 782 BC, some 30 years prior to the foundation of Rome, the eternal city. Over the past three millennia, it has been at the cross roads of civilizations, empires, trade routes and cultures.

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Over the last 1700 years, a unique architectural expression has been developed and nurtured, which truly reflects the artistic genius of the Armenian creative spirit.

Yerevan, received a major urban impetus in the early 30s, when Alexander Tamanyan (1878-1936), a renowned architect, created a new vision for the city. This was a city with a population of few hundred thousand people and was enriched by large open spaces and gardens, a circular “emerald necklace” and clearly defined public piazzas and official buildings.

The rapid expansion of urban areas during the Soviet years -- with officially approved architectural standards -- as well as development of the new independent state has created massive pressure on the existing urban fabric, the historical structures and their unique architectural settings. Yerevan as a city has found itself at a critical point of discovering anew its specific character, its historical environments, its open spaces and the enigmatic urban spirit that makes a city special or risk losing its architectural integrity, flavor and traditions.

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The ultimate aim of Yerevan My Love is to contribute to the preservation of the authentic architectural heritage of the city, provide adaptive utilisation of historical buildings to serve the needs of the community in the 21st century and to place the people of Yerevan in the heart of “Yerevan My Love”.